Recorded Webinar

How to Win CFO Approval for Expense Management Automation

Original air date: October 16, 2018


  • Mark Brousseau, Director of Advisory Services, Institute of Finance & Management
  • Eric Landry, Director of Client Partnerships, Certify Inc.


Certify’s 2018 Expense Management Trends Report shows that 49% of businesses still rely on manual expense reporting processes. Why are organizations so slow to change? Very often, it’s because when finance leaders present the business case for automation to their CFOs, they fail to explain it in terms that the CFO cares most deeply about. In this webinar, we’ll examine the top priorities of today’s CFOs and how automation helps to achieve these goals.

Slides from the webinar

Download the slides in a PDF format: click here.

Webinar Recording

About the Presenter

Mark Brousseau
Mark Brousseau

Director of Advisory Services, Institute of Finance & Management

Over the past 22 years, Mark Brousseau has established himself as a leading analyst and writer on accounts payable, accounts receivable, payments and document automation topics. A frequent speaker at financial operations industry events and on webinars, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document-driven business processes. Brousseau also has chaired numerous educational conferences and has served on several industry committees and boards. His areas of specialty include electronic invoicing, document scanning and electronic workflow technology, automated data capture, electronic payments, healthcare payments automation, remittance and lockbox processing, loan processing and more. He resides in York, PA.