Certify SpendSmart Report Q1 2016: Ride-Hailing  Continues to Rise

Certify SpendSmart Report Q1 2016: Ride-Hailing Continues to Rise

The Certify SpendSmart™ Report for Q1 2016 is now available with the latest data and analysis of U.S. business travel and entertainment expense spending trends. While there were few surprises with traditional travel vendors for air, hotel, meals and others, ride-hailing services Uber and Lyft continue to shake up the ground transportation category gaining an additional 4% in total share of rides from the fourth quarter of 2015. SpendSmart data shows ride-haling now accounts for 46% of all ground transportation transactions (taxi, car rental and ride-hailing).

Uber continues to dominate the ride-hailing space racking up more than 43% of ground transportation transactions in the first quarter of 2016. Although a distant second place, Lyft has also established momentum with the business travel trend growing 44% from Q4 2015 to Q1 2016. Lyft now represents nearly 2.5% of all ground transportation transactions. Growth for both ride-hailing services comes primarily at the expense of taxis, which dropped to just 14% of total ground transportation. Q1 2016 marks the first time taxi registered below 20% in Certify SpendSmart data.

Asked for comment, Max Crowley, Lead of Uber for Business said, "Business travelers rely heavily on their smartphones and gravitate towards companies and apps that remove friction from their daily lives. One of our fastest-growing segments is business travel and we continue to make investments that make getting and expensing a ride as easy and stress-free as possible for our users."

New for this quarter, Certify also provided a deeper analysis of the ride-hailing trend in its special report Ride-Hailing Continues to Rise. The report chronicles the timelines and tactics used by ride-hailing leaders Uber and Lyft to win the hearts and wallets of U.S. business travelers who increasingly prefer ride-hailing services over taxi and car rental.

From Lyft, Director of Enterprise Partnerships Amit Patel offered that, "Business travelers choose ridesharing because they want their travel programs to fit their lifestyles – not the other way around. Today, business travelers are more diverse and connected than ever, and they expect the flexibility to travel how and when they want. At Lyft, we're also seeing an increase in adoption of ridesharing by travel managers. We're helping them find not only cost savings but also higher safety standards and increased traveler visibility."

Also in ground transportation, car rental, which was surpassed by ride-hailing as a percentage of the total category for the first time in the fourth quarter of last year, gained 2% in Q1 2016. Although the increase was not enough to wrest the leadership spot back from ride-hailing, car rental now accounts for 40% of all ground transportation compared with 38% in Q4 2015. For more about ride-hailing and business travel spending trends, check out the infographic now.

The Certify SpendSmart Report tracks business travel expense spending across major categories such as food, airlines, lodging, and car rental. Additional analysis of the 9 million receipts and expenses logged by Certify this quarter includes top travel vendors and leading brands such as Starbucks, McDonald’s, Subway, Delta, United, Marriott, Hampton Inn, National, and Enterprise. The report highlights top vendors and emerging trends by analyzing data from millions of expenses and receipts processed by the Certify system. Data is compiled each quarter to help controllers, accountants, and business travelers make more informed expense management choices.

For more “most expensed” categories, user ratings and additional results from SpendSmart Q1 2016, review the full report and infographic now.